How Much Does a WordPress Developer Cost ?

The WP Crowd

Maxime Jobin

senior contributor
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Published: May 31, 2016

Let me get straight to the point and give a real answer: Usually, a WordPress developer cost will range from $20 to $250 per hour. Yes, you can hire someone on Fiverr for $5 or you can use Mark Jaquith’s company for $400 per hour.  But those are extremes.  The price will vary according to several criteria related to your demands and the skills of the consultant you need.

Is it worth it to consider a low-cost consultant for your long-term development ? Honestly, hell no.  I’ll explain what makes the rate vary when you are looking for a WordPress developer.  The final decision will be yours.

What makes the hourly rate vary ?

First, there is the experience of the consultant. I’m not talking here only about the number of years, but also the quality of work, the diversity of projects, the autonomy and the contacts that person has. Owning “20 years of experience” has no value if all the projects were failures!

Then, there is the scope of the project. Would you like the consultant to challenge you and try to understand your situation to reach the best solution or are you looking for someone to execute? Does your project require the consultant to do one type of task or does the project have several sub-tasks requiring specific skills?

There is also the size of your business.Yes! “What does it change?” you say. Working with a single person (small business) is not the same as it is to work with a large company where various levels of approval are required and you need to understand and manage internal policies.

Your needs will set the hourly rate for the project. That said, it is wrong to assume that a higher rate will automatically mean a higher total cost for a project. How is this possible? It’s simple. Imagine you are renovating your home and you have two choices:

  1. Calling your brother-in-law for $15 an hour
  2. Calling a pro for $65 an hour.

At first, your brother-in-law looks like your best deal.  But he does not have a lot of tools in his toolbox… and he doesn’t always know how to use properly the tools he owns.  And that’s only when he doesn’t have to go to the store to buy or rent what is missing.  In the end, this will cost you time and money.  And we did not talk about the fact that he did not do as many projects as the pro and will surely make bad moves from time to time.  More than that, he cannot work as fast the pro… he’s not used to doing that kind of stuff. He’s an amateur.

On the other side, there is the professional.  His toolbox is full of tools you’ve never seen or heard of!  And that guy knows how to use them.  He does projects like yours on a daily basis and suggested you reconsider your idea to put down that wall… that wall supports your home. Lucky you, you saved time, money… and your house!

Cheaper, your brother-in-law?

In the end the pro looked expensive on paper.  That’s why you went with your brother-in-law.

By choosing him you never thought you had to add the price of all errors and omissions to your project’s price.  You now have a low quality project that took longer than expected… AT A HIGHER PRICE!! As if it wasn’t enough, you’ll have to redo parts of what you just did. Ouch!

And what about WordPress?

The same principle applies to WordPress or any other technology. Therefore, it is important to not only look at the hourly rate but analyze the whole situation. Offers vary and prices do too.  A pro could easily work twice as fast as an amateur so the hourly rate is not the only indicator here.

To make the right choice, you must:

  1. Compare several offers
  2. Get challenged
  3. Ask questions
  4. Ask for references
  5. Feel confident

Then you will have all you need to make an informed decision about the right WordPress developer cost for your project.

If you think that hiring a pro is expensive just wait until you hire an amateur…

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Rohan Vyas
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Really awesome post, proves that pros are pros!

Maxime Jobin
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Thank you! A simple as that. It’s a career… not something you can replicate in your basement.