Episode 028: How to make money with your WordPress Blog and Sponsored Content

Aired: 04/01/2016

We continue our series on how to make money by focusing on your WordPress blog. If you have a blog and are starting to get some good traffic there are many ways to make some extra income. One of the easiest ways to make money is to sell sponsored content. Not ad banners, or graphics, but actual content on your blog.

Sponsored content is how some of the largest websites you visit on a daily basis keep the lights on. Their business model’s foundation is sponsored content.

Now, you may think this is a bad thing, and we’ll address the “sponsored content as news” however, ethics aside, sponsored content is a great way to add a revenue stream to your blog.

Making the most of Sponsored Content on your WordPress Blog

There will always be someone who will be willing to pay for sponsored content on a site with traffic, however it is important to keep a few things in mind:

  • Does their message match your message?
  • Does their product fall in line with your audience?
  • Does their content match your own style?
  • If they want more than 1 engagement (post), what else can you do to help both them and your site.

Live Chat

What do you think of Sponsored Content?
Do you think it can be done well? If so, what criteria do you have for good sponsored content?
Do you think it can be done poorly? If so, what makes it cross the line?

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